Our
Instructors

All of the teachers at The Book Shop were former students who are now working professionals either as Copywriters or Art Directors in the ad industry; some are now even at Creative Director levels. All have been in the business for many years, have a ton of awards to justify it and have worked on some of the top clients including:

AAA, Acura, Apple, Carl’s Jr., Chevy, Direct TV, El Pollo Loco, Farmers Insurance, Honda, IBM, In-N-Out Burger, Jaguar, Kaiser Permanente, Kawasaki, La-z-boy, Nike, Miller Lite, Mitzubishi, Monster Energy Drinks, Motorola, Nissan, Princess Cruises, Starkist Tuna, Taco Bell, Toyota, TurboTax, WD-40 and many, many more.

Our teachers have worked at top ad agencies including:

Chiat Day, Saatchi & Saatchi, Dailey & Associates, Team One, Rubin Postaer & Associates and Deutsch, just to name a few.

Mike Whitlow

Founder
Creative Director/Copywriter

“Even during the most difficult days and nights spent working in this demanding and crazy-busy business of ours, I’m always reminded that at least there is no heavy-lifting.”

There’s a little word that stays on my mind 24/7. It’s called Integrity. And whether I’m teaching, or writing copy, or directing creative, it guides me through the fog and back to shore like a lighthouse. That means not just doing right by your partner, or the agency, or the work when others are watching. It means doing the right thing when no one’s watching. When the client’s name is on it, it’s the best thing to do. When your name is on it, it’s the only thing to do.

Kim Craig

Owner
Creative Director/Copywriter

“The only thing you need to be a great creative person in the ad biz, is right there between your ears!”

I have worked at major ad agencies on a wide range of accounts including Toyota, Surfrider Foundation, McDonald’s, Time Warner Cable, POM Wonderful, Chase Bank, Taco Bell and many more.

Chris Voss

Senior Copywriter

Cole Madden

Art Director

Nathan Crow

Senior VP/Group Creative Director/Art Director

Chris DeNinno

Creative Director/Copywriter

Dino Spadavecchia

Creative Director/Art Director

Eddie Babaian

Creative Director/Copywriter

Graham Hauser

Associate Creative Director/Art Director

Jeremy Carson

Creative Director / Art Director

Jessica McEwan

Senior Copywriter

Brian Jones

Creative Director/Copywriter

Nick Liebeskind

Creative Director/Copywriter

Yama Rahyar

VP Creative Director/Copywriter

Romeo Cervas

VP Creative Director/Art Director

Aaron Sanchez

Creative Director/Art Director

Dan Sorgen

Creative Director/Copywriter

Stephen Chow

Creative Director/Art Director