Our
Instructors

All of the teachers at The Book Shop were former students who are now working professionals either as Copywriters or Art Directors in the ad industry; some are now even at Creative Director levels. All have been in the business for many years, have a ton of awards to justify it and have worked on some of the top clients including:

 

AAA, Acura, Apple, Carl’s Jr., Chevy, Direct TV, El Pollo Loco, Farmers Insurance, Honda, IBM, In-N-Out Burger, Jaguar, Kaiser Permanente, Kawasaki, La-z-boy, Nike, Miller Lite, Mitzubishi, Monster Energy Drinks, Motorola, Nissan, Princess Cruises, Starkist Tuna, Taco Bell, Toyota, TurboTax, WD-40 and many more.

 

Our teachers have worked at top ad agencies including:

 

Chiat Day, Saatchi & Saatchi, Dailey & Associates, Team One, Rubin Postaer & Associates and Deutsch, just to name a few.

Mike Whitlow

Founder/Co-Owner
Creative Director/Copywriter

“Even during the most difficult days and nights spent working in this demanding and crazy-busy business of ours, I’m always reminded that at least there is no heavy-lifting.”

There’s a little word that stays on my mind 24/7. It’s called Integrity. And whether I’m teaching, or writing copy, or directing creative, it guides me through the fog and back to shore like a lighthouse. That means not just doing right by your partner, or the agency, or the work when others are watching. It means doing the right thing when no one’s watching. When the client’s name is on it, it’s the best thing to do. When your name is on it, it’s the only thing to do.

Kim Craig

Co-Owner
Creative Director/Copywriter

“The only thing you need to be a great creative person in the ad biz, is right there between your ears!”

I have worked at major ad agencies on a wide range of accounts including Toyota, Surfrider Foundation, McDonald’s, Time Warner Cable, POM Wonderful, Chase Bank, Taco Bell and many more.

Reha Baydar

Sr. Art Director

Nathan Crow

Creative Director/Art Director

Sean Cunningham

Sr. Copywriter

Chris DeNinno

Creative Director/Copywriter

Emily Rosen

Senior Copywriter

Jeremy Carson

Associate Creative Director / Art Director

Brian Jones

Sr. Copywriter

Nick Liebeskind

Creative Director/Copywriter

Erick Mangali

Creative Director/Art Director

Yama Rahyar

Associate Creative Director/Copywriter

Aaron Sanchez

Sr. Art Director

Peter Sanchez

Executive Creative Director/Art Director

Dan Sorgen

Associate Creative Director/Copywriter

Lisa Westaway

Associate Creative Director/Copywriter